Gaming Firm Admix Reaches $300M Valuation Following Merger, Rebrand

Admix, a gaming company specializing in non-intrusive, in-game product placements, has reached a $300 million valuation after merging with LandVault, the metaverse’s largest construction company, the companies announced today.

The newly merged entity, which will be branded as LandVault, now counts more than 160 staff among its ranks, including 100 metaverse developers and artists. Adding to the new company’s resources is the $25 million in growth capital Admix raised in its Series B funding round last October and the gaming company’s roster of large brands seeking to enter the metaverse.

The merger enhances the companies’ access to “substantial financial resources and thousands of brand partners,” LandVault founder Ryan Inman said in a press release.

“The merger with Admix gives LandVault enhanced opportunities to lead this metaverse,” said Inman.