Infinite Reality acquires UK's Landvault in $450M deal to boost immersive tech

Following the acquisition, the teams will be integrated, and Landvault will remain as the Middle East arm of Infinite Reality, growing their investment across the region. Infinite Reality, a company making AI and immersive technologies for digital media and e-commerce, today announced the $450 million acquisition of UK-based Landvault, a tech company specialising in immersive technology and digital twins for Fortune 500 companies and government organisations. 

Landvault is building infrastructure to accelerate the 3D Internet by developing tools to create, deploy, and monetise immersive content on the web. 

Since a pivot from gaming to digital world development in 2022, the company, initially known as Admix,  has helped over 200 clients enter virtual worlds, including Fortune 500 companies and government organisations like the Abu Dhabi government, Mastercard, L'Oreal, Red Bull, and Heineken. 

It recently built a platform supporting the metaverse strategy of Middle East governments, tourism boards and real estate companies, mainly across the UAE and Saudi Arabia.

The company has raised $40 million over the past three years.