Infinite Reality hits $12.25B valuation with $3B funding

Infinite Reality declared on Wednesday that it had raised $3 billion from private investors in its latest investment round, increasing the company valuation to $12.25 billion. The company plans to use the capital to enhance its no-code platform, iR Studio, and expand its infrastructure, including a Florida innovation hub.

Infinite Reality is a company powering digital media and e-commerce through Extended Reality (XR), artificial intelligence (AI), and other immersive technologies. In today's announcement, the firm stated that this "marks a defining moment in the immersive technology sector."

"While we are excited that our ability to secure this level of funding validates our mission to build an immersive experience platform that will power the next generation of the web, we are absolutely ecstatic to share this news with our customers: businesses all over the world, said John Acunto, co-founder and CEO of Infinite Reality.